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A company board member since its establishment over 30 years ago, Jojoba Desert enters the next phase of growth and innovation under his leadership.
April 4, 2023
By: Lianna Albrizio
Associate Editor
Jojoba Desert has named Roni Rot its new CEO. Rot succeeds Lee Reuveni, who has served in the role since 2017. As CEO, Reuveni had successfully implemented a long-term strategy of growth, forming Jojoba Desert as a specialty ingredient company, with a high standard research system that offers a diverse range of high-quality products and a strong global structure to ensure fast and stable supply year-round. Today, Jojoba Desert holds more than 10 globally-recognized certifica...
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